Loop Home Ltd ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights.
We operate Loop Home, a platform for discovering, buying and selling second-hand furniture. This policy applies to our website, app, and any services we provide (together, the "Services").
1. Who we are
Loop Home Ltd
Company number: 16736581
Registered office: 32–38 Leman Street, Techspace, London, E1 8EW, United Kingdom
Email: support@loophome.co
We are the data controller for personal data processed through our Services.
2. Information we collect
We may collect the following information:
Information you provide
- Contact details (name, email address, phone number)
- Account information
- Delivery addresses
- Payment-related information (handled via our payment partners such as Stripe — we do not store card numbers)
- Communications with us
- Content you upload (listings, photos, messages)
Automatically collected information
- Device information, IP address, browser type
- Usage data such as pages viewed and interactions
- Cookies or similar technologies (see Section 9)
Information from third parties
- Identity or verification data from payment providers
- Delivery information from logistics partners
- Analytics from service providers
3. How we use your information
We use your information to:
- Provide and operate the Loop Home platform
- Process payments and fulfil orders
- Communicate with you (including via email, SMS or WhatsApp where you opt in)
- Send updates about features, purchases or support requests
- Improve and secure our Services
- Comply with legal and regulatory obligations
4. Legal basis for processing (GDPR)
We process your information on the following bases:
- Contract: To provide our Services and complete transactions
- Consent: For optional communications such as marketing or beta-testing messages
- Legitimate interests: Improving security, preventing fraud, running our platform
- Legal obligation: Accounting, compliance and regulatory requirements
5. Sharing your information
We may share your personal information with:
- Payment processors (e.g., Stripe)
- Delivery and logistics providers
- Service providers (hosting, analytics, communications)
- WhatsApp, where you have opted-in to receive messages from us via WhatsApp
- Law enforcement where required by law
We do not sell your personal data.
6. WhatsApp and communications
If you opt in to receive messages from us via WhatsApp, we will share your phone number and relevant message content with Meta Platforms Ireland Ltd in order to send these communications. You can opt out at any time by contacting us (see Section 10).
7. Data retention
We keep your personal information only as long as necessary for the purposes described, including legal and accounting obligations.
8. Your rights
You have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion
- Object to or restrict processing
- Withdraw consent (e.g. WhatsApp/SMS marketing)
- Data portability (e.g. Personal data you have provided to us)
To exercise your rights, contact us at support@loophome.co.
9. Cookies
We use cookies and similar technologies to understand usage patterns, improve the Service and personalise your experience. You can adjust your cookie settings through your browser.
10. How to contact us
If you have questions about this Privacy Policy or your data, contact:
Email: support@loophome.co
Address: Loop Home Ltd, 32–38 Leman Street, Techspace, London, E1 8EW
11. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.